Four All Ice Cream
2022
My Role
I worked as a designer at Four All Ice Cream in Waterloo, Ontario, Canada. My responsibilities included producing product photography and digital/print design assets to execute marketing campaigns and build a strong brand image. Here's a snapshot of my work!
Skills Used
Print Design, Adobe Creative Cloud, Visual Design, Marketing, Packaging Design
2024 Ice Cream Advent Calendar
Leading up to the 2023 holiday season, I was asked to design assets for an ice cream cup advent calendar. After brainstorming, the theme stemmed from the iconic Uptown Square where the shop is situated, and I sketched a skating rink with Four All at the center, people enjoying and skating in a winter wonderland.
This project aimed to optimize customer engagement and interaction during a time when ice cream isn't typically top of mind for holiday desserts. Assets included a sticker label to seal the box, a welcome card, sticker labels for the tops of the cups, and photography to be used as promotional material.
Postcard
I also created a digital painting of the storefront and designed a postcard. It is distributed to customers and wholesalers with a thoughtful handwritten message from our team, enhancing brand engagement and personal connection.
Flavour Cards
These are flavour cards I designed that include descriptions and dietary information to help customers navigate their decisions while waiting in line. The backside serves as a cheat sheet for employees, offering a quick reference to ingredients and optimizing their efficiency at the scoop counter.
Product Photography
Below are individual and lifestyle shots of Four All ice cream products, used for various marketing purposes such as digital menu signage, newsletters, website cover images, and social media campaigns to enhance brand visibility and engagement.
