Four All Ice Cream

2022

Role

I worked as a Graphic Designer and Social Media Coordinator at Four All Ice Cream in Waterloo, Canada throughout my second year of university and for a summer internship. My responsibilities included producing product photography and marketing materials, as well as, managing marketing campaigns and the store's social media pages. I now am approached time-to-time for some design help and freelance projects. Below are some samples of my work.

Skills Used

Print Design, Adobe Creative Cloud, Visual Design, Marketing, Packaging Design

Graphic Design

Leading up to the 2023 holiday season, I was approached to design assets for an ice cream cup advent calendar. After brainstorming and deliberation, the theme stemmed from the iconic Uptown Square where the shop is situated in which I sketched a skating rink with Four All at the center, people enjoying and skating in a winter wonderland.

Delivered assets included a sticker label to seal the box, a welcome card, sticker labels for the tops of the cups, and photography to be used as promotional material and can be seen below.

I created a digital painting of the Four All storefront and postcard design, which is printed out and given out to customers and wholesalers with a message by our team.

Flavour cards that include descriptions and dietary information to help customers navigate their decisions. On the backside is a detailed list of ingredients for our team members at the scoop counter.

Product Photography

Below are some individual and lifestyle shots of Four All ice cream products, used for various marketing purposes including digital menu signs, newsletters, website cover images, and social media marketing.