![](https://framerusercontent.com/images/umGnCp0LRBG19LCYOZHROjqlNQY.png)
Four All Ice Cream
2022
Role
Skills Used
Print Design, Adobe Creative Cloud, Visual Design, Marketing, Packaging Design
Graphic Design
Leading up to the 2023 holiday season, I was approached to design assets for an ice cream cup advent calendar. After brainstorming and deliberation, the theme stemmed from the iconic Uptown Square where the shop is situated in which I sketched a skating rink with Four All at the center, people enjoying and skating in a winter wonderland.
Delivered assets included a sticker label to seal the box, a welcome card, sticker labels for the tops of the cups, and photography to be used as promotional material and can be seen below.
I created a digital painting of the Four All storefront and postcard design, which is printed out and given out to customers and wholesalers with a message by our team.
Flavour cards that include descriptions and dietary information to help customers navigate their decisions. On the backside is a detailed list of ingredients for our team members at the scoop counter.
Product Photography
Below are some individual and lifestyle shots of Four All ice cream products, used for various marketing purposes including digital menu signs, newsletters, website cover images, and social media marketing.
Recipe blog
2022
Social Media & Blog Management
To run the shop's social media pages, I implemented a weekly content schedule with our marketing team. We posted food recipes featuring Four All's ice cream on Try This At Home Tuesdays which I crafted recipes for and photographed.
Check out a feature I did on a gluten-free matcha olive oil cake with chocolate ice cream at fourall.ca