UX Case Study
Startup
Shipped
Revolancer is a UK-based tech startup that served as a hub for freelancers to collaborate, showcase their work, and find clients, acquired in 2024 by the United Group. Throughout 2023, I conducted user interviews and analyzed feedback to define problems and solutions to help develop a new user-friendly platform and build marketing campaigns.
Design Intern —
Product Marketing Manager
Digital Ethnography, User Interviews, Usability Testing
Figma, Zoom
Ewa Gorka
Karl Swanepoel
Skye Brady
Understand their daily workflows, challenges, and motivations from firsthand experience
Uncover authentic, unfiltered perspectives and recurring pain points shared by freelancers across different industries
Freelancers struggle to gain visibility and attract clients, especially when just starting out.
The freelance landscape is crowded, making it difficult to stand out and consistently secure projects
Gaining credibility and client trust is tough without consistent reviews, testimonials, or portfolio visibility
It’s challenging to define a niche that differentiates freelancers while still appealing to enough clients
Many freelancers juggle multiple projects and administrative tasks, leading to burnout
Income can fluctuate dramatically, making planning and long-term growth difficult
Participants favor a shared space that facilitates connection, discovery, and collaboration on joint projects
💡 While ideation was led by the founding designer, my research insights shaped their concepts. I then focused on prototyping and refining core interactions
Freelancers are able to get feedback, gain connections, and reviews to build social proof for their portfolios and help them in their job search. There is also a job board to find contract work.
Through usability testing, I discovered a need for clearer onboarding guidance. Users struggled to differentiate projects, jobs, and the bartering system, often mistaking the platform for another Fiverr. As a low-tech (but effective) solution, I created step-by-step product documentation videos to clarify how value exchange works sent out by email to users and displayed on our social media pages, reducing messages and tickets to the support team.
Platform walkthrough
2023
Working at a startup taught me to find out what I don't know and seek out the answers because execution matters, especially with limited time and resources.
Speaking directly with users not only informed key design decisions, but also helped foster a sense of community and shared ownership in the solution.
