2023
Revolancer is a UK-based tech startup that served as a hub for freelancers to collaborate, showcase their work, and find clients. Throughout 2023, I conducted user interviews and analyzed feedback to define problems and solutions to help develop a user-friendly platform.
Survey Design, User Research Interviews, Usability Testing, Figma, Summative Writing
Design Intern, Product Marketing Manager
Assess the appeal of a collaborative skill-swapping platform among freelancers and digital creatives by exploring their motivations, needs, and perspectives on existing freelancing platforms.
Survey, Interviews, Observing Online Communities
Survey results
2023
"I'm looking for a straightforward process (not too many steps in the process), the freelancers are verified and deliver consistent quality, the price point, easy messaging system, customer filters, also something to ensure that businesses don't try to take advantage of the freelancers"
— Participant
Participants favor a shared space that facilitates connection, discovery, and collaboration on joint projects, suggesting that freelancers hold a positive attitude toward skill-swapping.
I conducted 25 research interviews with new and seasoned freelancers as well as people interested in kickstarting their freelance business. I also observed online freelancing communities on Reddit and X to determine current pain points and needs as well as market gaps. I reviewed the qualitative data to identify themes and assign codes, revealing 6 main pain points of freelancers —
🚀 Difficulty getting traction
🛠️ Difficult to build specialization
🏆 Competitive market
⚖️ Work-life imbalance
👥 Difficulty building social proof
📉 Financial uncertainty and instability
We addressed these concerns by designing a platform that allows digital creatives to grow their skillset by creating work for other freelancers — real work for real people. They are able to get feedback, gain connections, and reviews to build social proof for their portfolios and help them in their job search. There is also a job board to find contract work.
I assisted the Head of Product in creating a high-fidelity Figma prototype of a skill swapping platform to use for usability testing — account setup, posting a portfolio project, and applying to collaborate on a project for credits.
Figma Prototype
Account page
2023
With these prototypes, I conducted usability tests with 8 digital media freelancers ages 18-22 for registering, adding a portfolio project, and finding a professional. From the feedback, I created a list of UI improvements to be made which we incorporated into our beta version.
Usability testing feedback summaries
2023
"Revolancer is a great way to combine the benefits of LinkedIn with a sort of portfolio"
— Participant
⭐ Quick to set up profile
❗ Use action-oriented language to promote immediate action
⭐ Completing tasks is intuitive
❗ Function to connect existing profiles like Dribble
⭐ Feedback boosts user confidence
❗ Customizable portfolio post template to effectively showcase skills and streamline content
Platform walkthrough
2023
After the platform's launch in Summer 2023, I continued to monitor online feedback and refine product requirements to align with user needs and increase user engagement. This user-centered and cyclical process helped lead us to reach 100,000+ users within the first 4 months of launching, then the company was acquired in February 2024.
