2023
Revolancer is a UK-based tech startup that served as a hub for freelancers to collaborate, showcase their work, and find clients. Throughout 2023, I conducted user interviews and analyzed feedback to define problems and solutions to develop a user-friendly platform. I also created marketing materials after the platform's launch including a podcast, available on Spotify.
User Research and Testing, Figma, Media Production, Audio and Video Editing
Assess the appeal of a collaborative skill-swapping platform among freelancers and digital creatives by exploring their motivations, needs, and perspectives on existing freelancing platforms.
Respondents favor a shared space that facilitates connection, discovery, and collaboration on joint projects, suggesting that freelancers hold a positive attitude toward skill-swapping.
Survey, Interviews, Observing Online Communities
Some comments from freelancers on skill swapping
2023
Willingness of freelancers to collaborate with others, from survey
2023
I observed online freelancing communities on Reddit and X for 4 months to determine current pain points and needs as well as market gaps. I reviewed the qualitative data to identify themes and assign codes, revealing 6 main pain points of freelancers —
Difficulty getting traction and value-filled work
No specialization
Oversaturated market
Work-life imbalance
Difficulty building social proof
Financial uncertainty and instability
We addressed these concerns by designing a platform that allows digital creatives to grow their skillset by creating work for other freelancers — real work for real people. They are able to get feedback, gain connections, and reviews to build social proof for their portfolios and help them in their job search. There is also a job board to find contract work.
I assisted the Head of Product in creating a Figma prototype of a skill swapping platform — particularly account setup, posting a portfolio project, and applying for to collaborate on a project for credits.
Walk through one of our prototypes on Figma
Account page
2023
Usability testing feedback summaries
2023
Product Launch
After the platform's launch in Summer 2023, I continued to monitor online feedback and refine product requirements to align with user needs and increase user engagement. This user-centered and cyclical process helped lead us to reach 100,000+ users within the first 4 months of launching, then the company was acquired in February 2024.
Social media announcement
2023
I pitched the idea of a guest-based podcast for outreach and education, aimed at promoting discussions within the freelance community and fostering deeper connections with our users. I leveraged my network of digital creatives and the Revolancer freelance community to film 10 in-person and remote episodes with guests who offered freelancing advice and shared their stories as creatives.
Listen on Spotify 🎧
Episode 8: The Future of UX Design
2023
