Revolancer
2023
Role
Revolancer is a UK-based tech startup that served as a hub for freelancers to collaborate, showcase their work, and find clients. It was acquired by UG in 2024. Throughout 2023, I worked on the product and marketing teams, where I conducted user interviews and analyzed feedback to define problems, solutions, and develop a user-friendly platform. I also developed static and video marketing materials.
Team
Skills Used
User Research and Testing, Figma, Media Production, Audio and Video Editing
Project 1: UX Research
Prior to the current platform's launch during my full time internship, I assisted the Head of Product in developing Figma prototypes as well as created a series of account personas. I conducted 30+ user research interviews with freelancers aged 18-54 and observed online freelancing communities to determine current pain points and needs, then wrote weekly research summaries about my findings and possible solutions. Our user-centered approach let us reach 100,000+ users within the first 4 months of launching.
Walk through a prototype I helped develop on Figma which we used to conduct user testing.
Account
2023
Project 2: Podcast
After producing a podcast episode in one of my design ethics courses at the University of Waterloo, I pitched the idea of a guest-based podcast for outreach, education, and community-building. Episodes are recorded with freelancers and digital creatives and are conversations about their work and personal experiences with sentiments of advice about freelancing, building a network, the balance of remote work, and learning a new skill through non-traditional methods, and more.
I used my network to secure the first guest and the first episode was launched in June 2023. The podcast season lasted 10 episodes with guests from Revolancer's freelance community and beyond, reaching over 1000 views.
Listen on Spotify
