Social Media Marketing

Graphic Design

Photography

Social Media Strategy

Social Media Strategy

What I do

I create community-driven campaigns that connect with audiences authentically. I've managed social media accounts in the food industry, startup, and nonprofit spaces creating content schedules, marketing strategies, and visuals that reflect each brand’s voice and values.

My Pillars

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Quality Visuals

Design that communicates clearly, elevates the brand, and makes people stop scrolling.

As a product photographer, I focus on capturing high-quality visuals that tell a story (I used to be a Teaching Assistant for digital media courses teaching others how to convey narratives purely through visuals as well!)

@fourallicecream

Community

Bringing users into the spotlight through shared voices, stories, and collaboration.

As Product Marketing Manager at Revolancer, I ran a guest-based podcast for outreach and education, aimed at promoting discussions within the freelance community and fostering deeper connections with our users.

@revolancer

Brand Alignment

Design that elevates the brand and feels instantly recognizable even without a name attached.

At Four All Ice Cream, I created bold, colourful visuals that matched the brand’s fun, playful vibe. In the past, I’ve built brand & writing guidelines to help keep design consistent across teams at a national charity, so for me, consistency is always top of mind.

@fourallicecream

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Content that Converts

Turning engaging posts into opportunities for users to explore more with clear call to action.

By linking Instagram content to blog posts and other relevant pages, I create an easy, natural path for followers to explore more. It’s about sharing content that feels valuable, not just for promo, but for connection and discovery.

@fourallicecream