Trek for Teens
2022
Role
For almost two years, I volunteered with Trek for Teens, a charity in Canada that raises funds and awareness for youth experiencing homelessness in Canada. In my early days, I facilitated a rebrand of the organization with our team's Brand Manager. Throughout my time at the charity, I managed all media volunteers, created newsletters and weekly social media content, as well as built and managed the charity's current website.
Team
Project 1: Brand & Writing Standards
I came on board to help the charity edit their brand assets after a team member brought attention to the fact that they do not fit accessibility guidelines. The rebrand consisted of a redesigned logo, new fonts and colours that were contrast accessible and followed design principles. Below are some graphic assets pre and post-rebrand that display this transformation and increased visual standards. As a team of two, we worked closely to create a 50+ page Branding & Writing Standards guidebook so that the different Trek for Teens chapters across Canada present the same cohesive brand and maintain inclusivity.
Logo transformation
2021
Page from Brand Standards: Logo Usage
2021
Brand transformation
2021
Project 2: Website Design
Throughout the 2021-2022 academic year and after the exit of our team's Brand Manager, I designed and built a multilingual website using blank pages on Wix. Below is an early site map and design progression of the prototype of the 'Join Us' page after rounds of testing and feedback with our executive team.
Check out the final published site at trekforteens.com
Site map
2021
Join Us page design progression
2021
Published homepage
2021
