Trek for Teens Foundation

2022

Overview

For almost two years, I volunteered with Trek for Teens Foundation, a charity in Canada that raises funds and awareness for youth experiencing homelessness in Canada. In my early days, I facilitated a rebrand of the organization with another media volunteer. Throughout my time at the charity, I managed all media volunteers, created newsletters and weekly social media content, as well as built and managed the charity's current website.

Logo transformation

2021

New Colours and Visuals

We darkened the brand blue and orange to ensure it was contrast accessible with white, achieving a ratio of 7.21:1 and passing all WebAIM accessibility tests. Below are some graphic assets pre and post-rebrand that display a visual transformation. The new graphics follow the design principles of emphasis, balance & alignment, contrast, repetition, proportion, movement, and white space.

Brand transformation

2021

Brand & Writing Standards

As a team of two, we worked closely to create a 50+ page Branding & Writing Standards guidebook so that the different Trek for Teens chapters across Canada present the same cohesive brand.

Brand Guide

Brand transformation

2021

New Website

Throughout the 2021-2022 academic year, I designed and built a multilingual website using blank pages on Wix. Below is an early site map I created which breaks down the different sections requested by the executive team.

trekforteens.com

Site map

2021

Published homepage

2021