Trek For Teens Foundation
Branding
Web Design
Context
For nearly two years, I volunteered with Trek for Teens Foundation, a charity in Canada that raises funds and awareness for youth experiencing homelessness in Canada. Projects included facilitating a rebrand of the organization, managing all media volunteers, creating newsletters and weekly social media content, as well as building the charity's new website.
Branding
Logo Redesign
I came on board to help the charity improve their brand assets as they did not fit accessibility guidelines. The first element of the rebrand consisted of a redesigned logo using symmetry and proportions.
Logo transformation
2021
New Colours and Visuals
The brand blue and orange were adjusted to ensure they were contrast accessible with white, achieving a ratio of 7.21:1 and passing all WebAIM accessibility tests. Below are some graphic assets pre and post-rebrand that display a visual transformation. The new graphics follow the design principles of emphasis, balance & alignment, contrast, repetition, proportion, movement, and white space.
Brand transformation
2021
Brand & Writing Standards
After these brand elements were adjusted, I helped create a 50+ page Branding & Writing Standards guidebook so that the different Trek for Teens chapters across Canada present the same cohesive brand.
Brand and Writing Standards
2021
Web Design
Improved Site Usability and Discovery of Information
Throughout the 2021-2022 academic year, I designed and built a multilingual website using blank pages on Wix. Below is an early site map I created which breaks down the different sections requested by the executive team.
Published homepage
2021
Site map
2021
