The Village
2024
Overview
As a group of 5, we partnered with Sun Life Financial for our Global Business and Digital Arts capstone where we were tasked to design a solution to help close the gender gap in mental health care.
Skills Used
Figma, Research, Summative Writing, Communication, Collaboration, Ideation
My Role
UX Researcher
Platform walkthrough
2024
Our Process
Research
The Problem
Since 2012, there has been a significant increase in mental health disorders, particularly among women. The link between substance abuse disorder (SUD) and anxiety disorders presents numerous challenges to Canada's healthcare system due to their interconnected nature and the existing inequalities and stigmas surrounding them.
Method
Literature Reviews
Key Findings
❗ Women tend to increase their rate of consumption of alcohol, cocaine, and opioids more rapidly than men
❗ Women experiencing discrimination have higher depressive symptoms and higher odds of SUD
❗ Stigma, financial constraints, and limited social support hinder access to essential resources
Ideation
Big idea brainstorm session
2024
Our Vision
A platform to help women battling substance use disorder that offers personalized and accessible care throughout every step of the recovery journey
Brainstorming session
2024
Assumptions activity and design requirement brainstorming session
2024
Journey Mapping
User journey map
2024
Prototyping
We moved on to create prototypes for our minimum viable product, a digital product that provides a holistic solution for pregnant and parenting women struggling with substance use disorder. It offers a personalized care journey, adapting to users' daily emotional needs through tailored prompts and questions, with anonymous peer support groups to create an open and safe space. See an earlier prototype visualization below.
MVP Report
Sketches
2024
Mid-fi: Groups
2024
Early product visualization
2024
Key Improvements
🛡️ Role of Moderator: Clarify the moderator's role for transparency and user trust
🔒 Privacy: Introduced a privacy policy walkthrough, opt-in/out options, and an anonymity feature for users
📱 Simpler App Navigation: Enhanced the information architecture for seamless navigation
🥼 Treatment Method: Integrated Internet-Based Cognitive Behavioural Therapy methods based on peer-reviewed research
Hi-Fi: Groups
2024
Corporate Entrepreneurship Proposal
The other aspect of our capstone project is the feasibility which we discuss in our Corporate Entrepreneurship Proposal. There, we outline our company background, structure, strategies, market analysis and more.
Corporate Entrepreneur Proposal
Business Model Canvas
2024
